TRX Training
// CREATIVE SOLUTIONS
Brand and Visual Storytelling for a Leader in Movement
Launched by former U.S. Navy Seal Randy Hetrick, TRX Training revolutionized movement with world-class equipment, training, and education to empower every body.
Drawing on research from the military, pro sports and academic institutions along with experienced gathered from the TRX team’s work with thousands of athletes, coaches, trainers, first responders, professors and service members in all branches of the United States Armed Forces, TRX suspension training system changed the way we move and get healthy.
With a simple mission to get the world moving, TRX has evolved into a brand utilized by working Moms to Olympic athletes.
ENGAGEMENT
Working in collaboration with the TRX in-house agency to develop the company and product-wide brand story and e-commerce experience.
Our creative team has guided this world-class brand towards a stunning display of visual storytelling through art direction, creation of digital assets, mobile app design, and e-commerce marketing experiences (including email campaign conception and design, sales page design, and website landing page development).
MEASURE OF SUCCESS
The award-winning branding and design developed by our creative team now allows any home gym to be fully stocked with the latest and greatest products the fitness industry has to offer.
Through a full suite of creative services, the products we designed and built have helped this global leader in functional training grow into a formidable company with over $188.6 annual sales revenue.
HOW WE HELPED
Art Direction
Digital Experience Ideation & Development
Mobile app development
Branding & visual storytelling design
E-commerce marketing
Sales page & microsite design
Social media creative collateral