St. Jude Children’s Research Hospital
// THOUGHT LEADERSHIP
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Leading the way the world understands, treats, and cures childhood cancer and other life-threatening diseases
St. Jude Children’s Research Hospital is the only National Cancer Institute-designated Comprehensive Care Center in the country devoted solely to children. The medical breakthroughs in treatment developed at St. Jude have helped push the overall childhood cancer survival rate from 20% to 80% since the hospital opened more than 60 years ago.
The medical and scientific advancements in treatment and care spearheaded by the experts, scientists, researchers, and doctors at St. Jude are shared freely with other doctors and scientists worldwide to save thousands more children beyond the walls of our nation’s premiere pediatric cancer hospital.
From the launch of St. Jude Global to research conducted supporting the creation of a COVID-19 vaccine and expertise combatting influenza for children to curing rare diseases like Severe Combined Immunodeficiency (SCID) or “Bubble Boy Disease,” the thought leadership expertise at St. Jude is leading the world’s understanding of how we develop treatments and cures.
ENGAGEMENT
LUNA+EISENLA designed and implemented a sustained-multidisciplinary thought leadership effort promoting the world-class research underway at St. Jude to audiences at all levels ranging from top-tier national media to consumer-based audiences.
Our strategy continues to successfully elevate the work and voices of doctors, scientists and researchers who are regularly turned to for guest commentary, expert point of view, background sourcing and print, broadcast, and online opportunities on a range of research-based issues to better inform public health and raise awareness.
MEASURE OF SUCCESS
The storytelling resulting from the thought leadership effort have resulted in top-tier media coverage on the discovery of groundbreaking cures for rare childhood diseases, advancements in the treatment of infectious diseases, evacuation of children from war-torn countries and the launch of a global partnership with the World Health Organization to save lives in underdeveloped countries throughout the world. From sleep medicine to HPV prevention, today St. Jude’s experts are trusted sources on a regular basis sought after shaping health care coverage read by the world.
HOW WE HELPED
Thought Leadership Strategy & Development
Executive Leadership Media Tours
Mainstream Media Messaging Consult for Scientific Research
Media Briefings for Doctors, Scientists and Researchers
Drafting of Media Collateral
Metrics & Analytics