Xfinity by Comcast

// CORPORATE COMMUNICATIONS

 

Design a Research-Based New Product Launch Strategy

 

Comcast NBCUniversal is a multinational telecommunications company, and its Xfinity LGBTQ+ Film & TV Collection is a community informed, curated collection of diverse TV shows and movies On Demand. This unique product was launched as a first-of-its-kind offering by a pay TV-distributor in the United States.

ENGAGEMENT

When this new product was being prepared for market, LUNA+EISENLA was brought in to develop a research-based communications approach designed to create credibility with stakeholders and build enhanced brand awareness with targeted audiences.

The product launch strategy designed by our team was oriented with the necessary nuance to adhere to corporate branding and integrated into the overall corporate communications framework.

 

MEASURE OF SUCCESS

The launch and subsequent growth of this content distribution channel surpassed the customer acquisition goals set forth in the business model, while building long-term strategic relationships and further cementing the products’ credibility with the targeted stakeholder audience.

 

HOW WE HELPED

 

  • Corporate Communications Product Launch Program

  • Content-Distribution Strategies

  • Reputation Management

  • Stakeholder Engagement

  • Press-ready collateral

  • Executive Metrics Presentations